Results from Questionaires

The charts here show the average age, ethnicity, favorite genre of music and popular rock artists among other results. Almost all the ages of the people who took our surveys are 16-20 and are of white British decent. This is important to us since this is our target audience we want to aim for. 50% of the people we asked if they liked rock music answered yes which is good because we have a relatively large audience to entertain with the music video but also means there is a specific style that the music videos will follow.

Quite a few people said they do listen to British rock artists. We also found out some of the popular artists to help us narrow down a choice for our song. Another thing we found that a lot of people expect there to be a lot of leather being worn in rock music videos along side skinny jeans. Rock music videos have been shown to take place in isolated areas and dark places we found this from our questionnaires which will help us narrow down a few specific places to film, upon this we also found that a majority of people believe that there should be a dark feeling to rock music videos. People also expect there to be typical band instruments seen in the video like electric guitars, drums, bass guitars and a singer with a microphone.

Record Label

Mute Records

Mute records was founded in 1978 by Daniel Miller in the United Kingdom. Their parent company is now a company called EMI founded in 2002. Mute records is based in London UK.The label was formed initially just to release the one single,"T.V.O.D."/"Warm Leatherette".The company is also affiliated with The Universal Music Group and BMG Rights Management. In the past Mute records have published such artists as Depeche Mode, Goldfrapp, Grinderman and Yazoo.

 

Warner Bros. Records

 

Warner Bros. Records was founded in 1958 by Jack Warner. Warner Bros. Records is the third most biggest recording label of four different major recording labels. The band that was under this recording label was Muse. They produced one album out of this recording label. In 1999 Warner Bros. also had a deal with childrens channels.

 

 

 

EMI

 

EMI is a large company which signs its own recording artists but also own few smaller companies like Mute records that do a lot of signing on their own and they gain the artists as well if they want to sign them under their own label. They established themselves in 1931 and have bough few recording labels since then.

Advert and CD cover analysis

Cd cover and advert analysis 1 from obsaus

Here is a powerpoint analysis of three album adverts and 3 album CD covers.

Genre Music Video Analysis 3

Blur - Song 2

Sound

The sound for this Rock music video is again all about the song where the only sound is that of the song. This makes the whole video about the song and the lyrics being sung. There is no other sound in the video apart from the music which in this case is diegetic sound. You can see this from the video above.

Cinematography

The cinematography for this music video is very still and static. There is barely any camera movements as all of the shots are static shots of close ups and mid shots and wide shots of the band which is quite conventional. The only thing that is not very conventional is the fact there are no camera movements to match the upbeat nature of the song which doesn't help the audience get as engaged as they could be with the song and video. You can see this in the tube chop below.

Mise-En-Scene

The mise-en-scene for the music video is very casual and is quite conventional for a rock video where the performers would usually be dressed quite excessively or they would be dressed quite casually as if they are playing a small gig. The performers in this video are dressed quite casually and are in quite a small vintage looking room with old vintage type wallpaper. This shows that the video is souly based on the song rather than a flashy video. The lighting for this video is quite low key as the lights are on and off different places with there being dark spots around the room and when the band starts playing the lights flicker on and off. You can see this from the short tube chop below.

Editing

The editing for this video is quite unconventional as at the beginning it starts of cutting to the beat at quite a fast pace and for that it is faster paced than the tempo of the song. Then as the song moves on and goes through different parts of the song the editing rarely changes and doesn't slow as much or even speed up making it quite an unconventional piece.

Genre Music Video Analysis 2

Bullet for my Valentine - Tears Don't Fall

Sound

The sound in this again is quite conventional to the genre. The sound is all bout the song and the band playing the song against a silent narrative. The sound is diegetic at points but non diegetic when the narrative is playing it is only diegetic when the band is seen playing the song. This can been seen in the tube chop below.

Cinematography

The cinematography for this music video is quite erratic as during the silent narrative the camera movements are quite normal and are kept steady like they would be in a film. When there are shots of the band and the music is quite heavy with some screaming then the camera is shaking violently giving off the impression that the song is a violent song. There is also a blue filter used without the whole of the band shots and the narrative. This gives the video a cold feel to it making it seem very dark and emo. This can be seen in the tubechop below.

Mise-En-Scene

The mise-en-scene for the piece is very dark and Gothic. There is a use of dark leathery clothing giving off a gruff and mean type of look making the band seem tough and of the violent sort. This attracts an emo/gothic type of audience to the video. There is also quite a Rustic feeling to the video of things being old and worn out. During the scenes with the band there is heavy rainfall on them which could relate to one of the lyrics and the name of the song of "Tears don't fall" which is juxtaposed in these scenes as the rain is falling. This can be seen in the tubechop below.

Editing

The editing for the music video is quite conventional as it sticks to the beat of the song but also changes its pace as the song does but there are a few moments where it cuts quite fast and is a bit faster than the song is going. There is constant cross cutting between the narrative and the band performing the song. This gives more of a meaning towards the lyrics of the song through imagery of the narrative.

Genre Music Video Analysis 1

Muse - Uprising

Sound

The sound for this music video is quite conventional for this genre of music video. With rock videos its usually all bout the song or is a mix of song and narrative. This one is all about the song but has a silent sort of narrative playing in the back. There sound is Diegetic as it is the band who is playing it in the scenes shown below.

Cinematography

The cinematography for this video is good as it isn't too erratic for people to understand what is going on but the tracking movements in the video are quite slow so it matches the pace of the song making the video feel quite soft and calm. This is a bit juxtaposed as the music is rock genre and you would expect it to be a bit more lively with the music that is playing. The shots are quite conventional since there are wide and close shots of the band and the band members. This is all shown in the tube chop. --->

Mise-En-Scene

The mise-en-scene for the video is very dark, there is a use of low key lighting and dark costumes used which give the video quite a dark and eerie feel about it. This is done to reflect the quite morbid feel of the song how it is quite slow at first and notes are dragged out combined with the slow tracking movements gives off a very dark and eerie feel to the music video. You can see this in the tube chop below.

Editing

The editing for the piece is quite conventional since it follows the beat of the song and is quite slow at the start of the song when the song is quite slow. Then it speeds up along with the song but the camera movements do not speed up. This is good as it keeps the audience entranced in the video as they can follow it as they follow the song easily. You can clearly see this in the lengthy tube chop below.

Low Budget Ideas

A-Ha! - Imogen Heap

Mise-En-Scene

In this music video the lighting is quite dark, this gives off a dark feel for the music video and attracts a teenager "Emo" style of audience. This is also achieved with the use of blood and gungy type images shown in the music video. The presentation of the mise-en-scene is very good as it helps the video in being successful in a conventional way as well as attracting the right audience. This is what i will try to do with my music video so i can entertain the right audience that like this music.

Cinematography

The cinematography for the music video is quite conventional with there being quite a lot of close ups and mid shots of the artist and shots which relate into the lyrics of the song. I feel i can create something that is more creative than this as i think that the cinematography lacks movements and a variety of camera angles and shot types.

Editing

The editing is relatively fast paced as is any music video with a faster tempo song to accompany it. I choose to follow the beat of my song and try to cut on beat so that people find it easier to get into the feel of the music video like this music video does, i will use quite fast paced editing.

Sound



The sound in the video is all non-diegetic sound which is good as we can clearly hear the artist singing which is probably the main reason why someone would watch the video for the song and a further understanding of the lyrics and the possible story being sung in the lyrics of the song. With my genre i will possibly use a mixture of diegetic and non-diegetic sounds so i have a small narrative to my music video as well as the song being played and performed by the band.