Image Annotation

Here is an image of British rock band Muse. From this image you can clearly see the style of the band and the kind of look they want to give off about their band. The look i can see is a smart-casual type of look where they are wearing quite smart blazers with casual t-shirts underneath. Their hair is not wacky and out there it is quite normal of what we see of most bands today with two of the band members having relatively long hair and the bassist on the left being of the much shorter hair variety. This gives off that the band itself is quite chilled but intelligently thought out music. from this you can also see that the band members are quite serious but the band member on the left is giving a smile suggesting a more relaxed feel to the band, this could show that they are friendly and are all friends with each other or that they love the music that they play and are happily passionate about the things they do as a band together. Over all this is the type of style i think that we would undertake in our music video as we are making a music video for the same genre of music and Muse are very big and have a huge fan following of their music and style.

Lyric Annotation

Here are the lyrics for our chosen song Learnt my Lesson Well by the Kaiser Chiefs. We have taken an amplification approach towards these lyrics by thinking of the underlying meaning behind them and creating a narrative out of it for the lyrics meaning to be amplified by the narrative we put it to.

Song Choice

Our chosen song is "Learn My Lesson" Well by Kaiser Chiefs.

This song was chosen because we believe that it would be quite easy to learn the lyrics to the song for easy lip syncing. The instruments are heard quite easily and will be easy to mimic with instruments in the video. The music is conventional to the genre we want to do for our music video as its quite fast paced sounds very rocky with electric guitars and drums being played with a electric bass guitar.

The genre of this song is indie rock which is good because we wanted to do a rock type song.

The initial idea behind choosing this song is that it follows convention very well to what we want for a rock song. This means it will be easy for us to create a good music video that amplifies the lyrics meaning and put a possible narrative. we saw this in our lyrics annotation of the song.

The type of clothing that would be worn for this type of music video would be skinny jeans and a shirt or a full suit and sometimes even a blazer, skinny jeans a tie and shirt.

role photos

These are the roles that we have found that need to be filled by our group to be able to make this music video. We have particular roles like Director, Camera Man, Sound, Mise-en-Scene and Editor these roles are to do with the actual creation of the music video and these particular people are responsible for these things so it is up to them to make them right. The other roles are to do with the performance in the music like Guitarist, performer and Singer. I have taken the role of Camera Man, Editing and a Performer as well as Mise-En-Scene. With these roles i must help to film the footage and to help set up the shots to look good as well as perform in the shots that i am supposed to be in to

Example Questionnaires

Results from Questionaires

The charts here show the average age, ethnicity, favorite genre of music and popular rock artists among other results. Almost all the ages of the people who took our surveys are 16-20 and are of white British decent. This is important to us since this is our target audience we want to aim for. 50% of the people we asked if they liked rock music answered yes which is good because we have a relatively large audience to entertain with the music video but also means there is a specific style that the music videos will follow.

Quite a few people said they do listen to British rock artists. We also found out some of the popular artists to help us narrow down a choice for our song. Another thing we found that a lot of people expect there to be a lot of leather being worn in rock music videos along side skinny jeans. Rock music videos have been shown to take place in isolated areas and dark places we found this from our questionnaires which will help us narrow down a few specific places to film, upon this we also found that a majority of people believe that there should be a dark feeling to rock music videos. People also expect there to be typical band instruments seen in the video like electric guitars, drums, bass guitars and a singer with a microphone.

Record Label

Mute Records

Mute records was founded in 1978 by Daniel Miller in the United Kingdom. Their parent company is now a company called EMI founded in 2002. Mute records is based in London UK.The label was formed initially just to release the one single,"T.V.O.D."/"Warm Leatherette".The company is also affiliated with The Universal Music Group and BMG Rights Management. In the past Mute records have published such artists as Depeche Mode, Goldfrapp, Grinderman and Yazoo.

 

Warner Bros. Records

 

Warner Bros. Records was founded in 1958 by Jack Warner. Warner Bros. Records is the third most biggest recording label of four different major recording labels. The band that was under this recording label was Muse. They produced one album out of this recording label. In 1999 Warner Bros. also had a deal with childrens channels.

 

 

 

EMI

 

EMI is a large company which signs its own recording artists but also own few smaller companies like Mute records that do a lot of signing on their own and they gain the artists as well if they want to sign them under their own label. They established themselves in 1931 and have bough few recording labels since then.