Analysis of a rock video 2

Franz Ferdinand - Take Me Out

Sound

The sound for the music video is the song Take Me Out by Franz Ferdinand. There is no Non-Diegetic sound in the video as the video consists of the band playing the song so the sound is diegetic through the video. This makes the video seem based purely on the song and the images that accompany are directly related to the song.

Editing

The editing for the music video is fast paced to match the tempo of the song and is cut on beat to the song, especially at a particular point of the song you can see that the music video is cut right on beat and goes through shots that directly relate to the beat like a foot tapping on the floor on beat to the song. This makes the song and the video feel very energetic which makes the audience enjoy the video regardless of the footage in the video.

Cinematography

There are a lot of camera movements used in the music video like tracking towards the band members as they play the song and there are also a lot of static shots that have no movements and are mainly close ups of imagery of band members playing their respective instruments or the singer. These give a feel to the music video that it is quite an energetic song and that the video wants people to move and dance to the song by invoking the movement through the tracking shots. The close ups are also used to show who the band members are clearly to the audience. You can see this in the Tube Chop below.

Mise-En-Scene

The mise-en-scene for this music video is very strange as everything seems to be in the format of flat 2D paper clippings some having a blotchy type of comic book effect over them and sometimes their faces mixed with another picture of an object and at one point their bodies being replaced completely with robotic and skeleton looking bodies. None of the imagery seen in the video relates to the song lyrics in any way making it seem very separated from the imagery. You can see these in the screen captures below.

Rock Mood Board

This is my groups rock mood board. From this we can see the different types of outfits that people in rock bands wear and the type of iconography that is shown with the typical rock bands with a symbol being made out of your hand to represent rock as well as skulls and instruments such as guitars and drums as well as bass guitars.

Conventions of a Music Video

The conventions of a music video will usually consist of Performance, Narrative, Mixture, Cameo, Animation, Props, Costumes, Locations, Hair and Makeup, Jump cuts and Shots. Some of these things arent always included together.


Narrative: The story that accompanys the music video, often the meaning behind the lyrics.

Mixture: A combination of performance and narrative.

Cameo: This is when the artist is shown as a character and is not the artists or singer of the band.

Animation: This when when everything in the music video is animated or has some form of animation included.

Props: Every music video will include props. These are done to help the narrative become clearer and the video to seem believable.

Performance: This is to show the artists or band performing their song to show that they made it.

Costume: There will always be costumes in a music video be it for the characters acting in the narrative but also for the band to reflect the messages of their music and the narrative.

Location: Every music video has a location, there could be more than one but most will take place in one location and this location will be different depending on the type of music. There are usually more than 3 locations which change on each verse.

Hair and Make up: This is used to enhance the look of the artists or band and even the characters in the narrative to help attract a particular type of audience.

Jump cuts: These are often put in to either match the beat of the song or for the singer to be lip synced in many locations.

Shots: The shots mainly used in pop videos would be close ups and medium shots of the artist, in rock videos would be wide medium and close shots of the band members, to show them lip syncing the song to show who played what instrument and who sung which lines of the song.

Analysis of a Rock Video

Finger Eleven - Paralyzer

Sound

The sound for this video starts off very quietly with the small sound of the wind blowing through an empty street and when a character enters the scene again all we can hear is the diegetic sound of the man walking. Then once we have seen the singer of the band the music begins and the scene progresses, from this we know that the man on the roof is part of the band as this is when the music starts.

Cinematography

In this rock music video there is a blue filter used to make the scenes seem less colorful giving a moody type of feel to the song. There are a lot of wide and medium shots of the band together but there are also quite a few close ups of the members of the band. These are then cross cut with close ups and medium shots of a man in a suit dancing with other formally dressed people, this tells the audience that the people can hear the music and are dancing to it shown in the Tube chop below.

Mise-En-Scene

The mise-en-scene for this music video is very contrasting to make differences stand out which is what the song is about, where there is a man in a suit dancing with other formally dressed people and that cross cuts with the shots of the band who are wearing quite casual band clothing which shows the differences. I Think the mise-en-scene reflects the differences between people of different classes, there is also a look between the singer of the band and the man in the suit which shows there differences. You can see these in the Gif and Tube Chop below.

Look Exchange between Suited man and Singer.

Editing

The editing for the rock music video varys in its pace as in the beginning the pace starts off quite slow and very film like. Then the music starts and the cutting moves with the drum beat showing various types of buildings before coming off the drum beat and moving into a quicker pace of editing cutting between the band and the man in the suit. I think that this helps the audience get into the beat and the feel of the music by the use of a visual stimulation. This is seen below in the Gifs.

Slow Paced Editing

Drum Beat synced Editing

Speedier paced editing between Man in suit and Band.

Pop Video Analysis 2

Pop Video Analysis 1

Paramore - Still Into You

Sound

The sound in this music video is quite up beat as it is a power pop song, it features 1 singers and two of the band mates. The sound is very up beat and exciting for most viewers, this song is being sung by a woman and the lyrics are based around love and being with someone and of course still being into the after a long time. This appeals to a stereotypical teenage girl as it is seen they like romantic things which this song is about.

Mise-En-Scene

Opening Scene (Picture 1)

This is the opening Shot of the music video there is a slow track up from the frame being filled tightly with balloons before we reach this steady track towards the artists. This is good as it shows who the artists are and the audience will know straight away that these are the artists. The singer is central as she lip syncs during the music video so she is the main focus.

"Years" Lyric reflected through Birthday cakes (Picture 2)

This scene is also another good scene as it reflects the lyrics and the meaning of the song, as this part the Lyrics are sun "Cant count the years on one hand that we've been together". Being surrounded by birthday cakes reflects upon the years that they have been together and there being a lot of cakes means obviously that it has been a long time.

Cinematography

At the beginning of the music video shown in Picture 1, the frame starts off filled tightly with blue and white balloons trying to symbolize water, the camera then tracks up and forward towards the artists, the singer being central, so that the audience can see who they are closely.

Gif Showing the movements of the camera and shot types (picture 3)

There are a lot of camera movements which reflects the upbeat and quite fast paced feel of the song. There are a lot of tracks left and right which match the pace of the song. The shots are also consistently wide shots or close ups of the artists. This is done to show either shots that include all of the artists to show their friendliness and that they are all friends together sharing one shot, then the close ups show the song to be more personal to the singer than the other two artists.

Editing

The editing in the music video is quite fast paced but also changes during the music video reflected when there are time signature changes within the music video. The speed is used to reflect the mood of the song which is very happy and upbeat which makes the editing fast to make the video seem very happy and upbeat and fun. It also gives the sense that the artists are having fun singing the song and having fun together which will make the audience feel happy as it influences them to feel better with the use of an upbeat and relatively fast song combined with the fast paced editing.

Brief

The Brief for this year is to create a promotion package for the release of an album, this will involve planning and analyzing music videos as well as the creation of a magazine advertisement and a CD cover.